Author: Letica Ming

Who is your perfect Client/Customer? One Minute Read Series Describing your perfect customer can help you attract the right users! Creating a customer persona helps you better understand who your target market is and what motivates them to make the purchase. By meeting the needs of your target market, you are more likely to have better […]

Outsourcing One Minute Read Series Just about everyone outsources something.  Businesses that have a brick and mortar site rely on companies to build signage for them, hire painting crews to dress up the outside of the building & hire landscapers to beautify the property.   Nobody can do it all.  25 years ago my husband […]

The What and Why: Lead Magnets → Downloads One Minute Read Series Lead magnets are items or services given away for free with the intent of creating sales opportunities, gathering contact details, and gaining deeper relationships with potential clients.  They are ebooks, free trials, basic/free accounts, general reports, case studies, worksheets, educational audio training, educational […]

The goal is to turn data into information, and information into insight. Carly Fiorina, Politician Talk to A Representative, & relize your dream! Are You Tracking the Elephant in the Room? Analytics Tell the Truth Tracking the outcomes of your company’s efforts is a huge task, almost as big as the elephant in the room.  […]