The Magic of Content Marketing

Content marketing, private media, branded content, customer-generated content, media, etc. Content Marketing goes by many different titles but it is all essentially content marketing. This is probably one of the best ways to make sure your marketing is really effective. The definition of content marketing is a method of creating and distributing valuable and relevant content to reach a well-defined target audience with the common goal of creating sales. It’s essentially a way of communicating with your customers and potential customers in a way that’s specifically designed to get them to you, get them to buy from you, and get them to come back. 

 Content marketing is all that is done without an explicit attempt to sell a product; it is designed to educate and inform customers. In typical marketing, the goal is to make a sale, and the product or service is the main point of approach. Content marketing is very different from this approach and has proven to be effective. The idea behind content marketing is to provide consistent and useful information to the customer. In return, they reward the company with their own brand loyalty. This form of marketing creates a link between the customer and the company.  This connection is very difficult to break and over time leads to a steady flow of leads and regular customers. 

 Traditional marketing is becoming less and less rewarding as customers can skip ads or change the channel on TV.  They are starting to tune out the previous channels of advertisement.  Ads in newspapers and billboards are not interactive and offer no real help to the customer. Online pop-ups are another way advertisers are trying to promote their products, but this may not be effective as more and more people are using pop-up blocking tools on their browsers to prevent this aggressive marketing tactic.

 Content marketing completely breaks stereotypes, and oddly enough, the customer is the one looking for the information they need. Not only do they remember where they found what they needed, but they also remember who provided useful information-and that’s when customers knock down your door. Potential customers will buy from a company they trust and think they have similar interests with. It is therefore very important to provide useful tips and information when using this marketing strategy. In most cases, people who read the information on a web page are not aware of what is being sold to them when they read the content

Content writing is a very rewarding and important skill to utilize. It’s important to cater to your audience and to deliver quality content to them.  Zany has a whole team of content writers who utilize email newsletters, blogs, paid advertisements, and social media.  

Start today by writing a blog or hiring a content marketing agency (like Zany 😉 ) today!