A scientific process that organizes marketing data to determine how much credit is given to each channel or touch point that contributes to conversion. The insights provided by attribution models into how, where, and when a consumer engages with a brand enables marketers to refine tactics or campaigns to meet consumer requirements and improve ROI.
Thank You for the opportunity to serve you. Zany has a great team of highly talented individuals that can solve almost any marketing, digital, advertising and client generation challenge. We look forward to helping your company succeed!
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