Shopping Cart

Digital Attribution Models

Home / Glossary of Marketing & Advertising Terms / Digital Attribution Models

A big data analytics process that credits the influence of digital marketing touch points (email, digital display ads and paid media) along the customer journey to conversion. There are two types of attribution models: single-touch (STA) and multi-touch (MTA).

X
Glad to have you at Zany
Here to Help!
ZanyTechBot 0