Shopping Cart

DoubleClick Campaign Manager (DCM)

Home / Glossary of Marketing & Advertising Terms / DoubleClick Campaign Manager (DCM)

The third-party ad server that allows marketers to plan, execute and measure display campaigns through Double Click. GCM is where advertisers make ad placements, create floodlight tags and push to Google Tag Manager (GTM), and complete trafficking tasks.

X
Glad to have you at Zany
Here to Help!
ZanyTechBot 0