Identity Matching

“Identity matching is the ability to match behaviors across multiple devices to the same consumer. With the rapid expansion in the number of devices that consumers are using to conduct their everyday business, identity matching is needed to aggregate data into a single customer view and enable marketers to provide that relevant and consistent messaging.” – Forbes Beyond the connection of multiple devices, marketers can match offline and online behaviors to the same individual or household to paint a clearer picture of their consumers and to optimize their personalized marketing efforts.