Shopping Cart

Location Based Marketing (LBM)

Home / Glossary of Marketing & Advertising Terms / Location Based Marketing (LBM)

Online and offline tactics designed to help businesses plan and implement marketing based on a consumer’s geographic location. At the heart of LBM is the use of consumer data to display relevant brand messaging to highly targeted audiences.

X
Glad to have you at Zany
Here to Help!
ZanyTechBot 0