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Omnichannel Marketing Attribution

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A holistic attribution model that recognizes the multiple offline and online touch points consumers engage with across the media mix before making a purchase and measures the role and influence of each element in driving conversions.Omni-channel attribution credits the specific impact of each touch point to help marketers understand not only how much the touch point contributed to conversion, but also how it influenced the effectiveness of other channels and touch points across the journey.

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