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Person-centric or consumer-centric marketing places the individual consumer at the core

Home / Glossary of Marketing & Advertising Terms / Person-centric or consumer-centric marketing places the individual consumer at the core

Person-centric data OR Consumer-centric of all marketing strategies. Based on this concept, every aspect of your marketing strategy takes advantage of consumers’ differences and unique tastes, whether this exists in the discovery phase, pre- or post-sale (at any point during the customer journey). This form of marketing extends beyond the simple “one-size-fits-all’ marketing approach and instead, chases brand loyalty through personalized messaging and tailored/targeted content.

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