Shopping Cart

Reach and Frequency (R/F )

Home / Glossary of Marketing & Advertising Terms / Reach and Frequency (R/F )

Both reach and frequency are important throughout the lifecycle of a campaign. The key is finding the right balance, which depends on goals and the buying cycle for your product. By increasing frequency, reach is reduced; increasing reach can also reduce frequency.

Glad to have you at Zany
Here to Help!
ZanyTechBot 0