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Return on Investment (ROI)

Home / Glossary of Marketing & Advertising Terms / Return on Investment (ROI)

A practice of measuring the results produced from the amount spent on marketing, calculated at the program and campaign level to help marketers determine the strategies that are working and inform future spending levels, budget and creative. ROI measures marketing efficiency, validates spend and justifies impact. Before ROI can be accurately measured, marketers must have access to the right data.

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