Test and Learn

The Test and Learn framework represents a productive way in which marketers can challenge both their own and their clients’ existing marketing strategies to identify opportunities for improvement and unlock greater earning potential. Embracing a test-and-learn mentality allows marketers to remain agile by continuously testing new approaches, deriving detailed insights, and optimizing their campaigns in real time. According to Target Marketing, “a test-and-learn approach offers a reliable method for truly understanding the way various marketing elements – channels, campaigns, ads, bids,etc. – move the bottom line.”