True data privacy refers to the set of practices which ensure that the personal data shared by an individual consumer is used only for its intended purpose. Data privacy is a subset of privacy which reinforces a citizen’s right to have complete control over their personal information and how it is collected, used, and stored. When pursuing true data privacy, acompany must also legally comply with regulations like General Data Protection Regulation(GDPR) and the California Consumer Privacy Act (CCPA), to name a few.