Describing your perfect customer can help you attract the right users!

Creating a customer persona helps you better understand who your target market is and what motivates them to make the purchase. By meeting the needs of your target market, you are more likely to have better conversion rates and more sales or customers in the long run. Product and business owners have the opportunity to take their customer research a step further by creating a customer persona. A customer persona is a stylized and fictional representation of your potential customer. For example, a company that sells natural soaps might create a persona for Nancy, a middle-aged mother of two who has a successful career outside the home. A customer persona helps you better understand who your target market is and what motivates them to make a purchase.

1.  Define your market.  What is your service?  Who will need your service?  For instance, if you are a tree trimmer, you are looking for people that have trees, are homeowners, and like a tidy landscape.  Make a comprehensive list of all your services and then order them according to your expertise and need for the service in your area.  
2. Above we decided that homeowners with trees are your target audience, but go further and decide what their income level is, what type of marketing they respond to and possibly even age.  Be as specific as possible.
3. What do you want these people to think of when they see your Name or Logo?  What does your brand represent that you could sell to these people?  Do you think they care about the quality of work, time commitment, and/or availability?  These are just examples.  Decide what you must represent to your targeted audience.
4. Now you have your targeted customer, your service is totally defined, and you know what you have to promise and do in order to get customers.  Decide what type of advertising does this group of people best respond to.  Maybe Facebook, Paid Advertising, email campaigns, the list varies a lot.  At this point, it would be a good idea to outsource to a company like Zany.  Find an expert that will work towards attracting your perfect customer, using the correct medium, and in a time frame that works for your company.  
5. Lastly, don’t forget that after you find the prospective customer and they are ready to use your service, be prepared to service them.  Have a trained workforce that can represent your company’s values and perform the service.  Some businesses want more leads and clients, but when they finally get them, they aren’t prepared. Don’t fall into this trap.  Get ready…

Having a solid description of your perfect customer can help you create the right type of branding and the right type of copy to attract those customers.  Start today by making a customer persona that you can attract.