The customer journey is an integral part of online marketing. When you can provide your customers with what they want, the conversion rate will increase. You can use calls to action, enhanced site navigation, and enhanced forms to aid your conversion rate. This blog has some ideas on creating a conversion that you’ll be happy with.

Creating a good call to action is a lot of work. The reason is simple, if your call to action is not visible then no one is going to click on it. It is important to make your call to action stand out. Create a call to action that looks unique. Learn from the call to action examples in your industry and focus on one or two of them. Always try to get personal and show your audience what makes you, you.

“If you never ask, the answer will always be no”

It is important to put calls to actions (CTAs) into your content. The best ones are those that not only deliver the message but encourage the reader to go one step further and engage. To use the word CTA properly you need to ask for the specific targeted action you want.  It is also best to use the CTA engagement itself within your tracking so you know it is working.

Search Engine Optimization goes hand in hand with user experience.  It is the process of making sure your website is as easy to find on the web as possible. Thus also making it easy for visitors to navigate your site at the same time.  Keeping content relevant and accessible to visitors is a key part of SEO. Using index pages and re-structuring content will help to make sure that content is easily located on the web.  

Without your content being located it can never be seen.

Take the time to make sure your website and any other content you produce are easily navigatable for visitors. People want to be able to spend as much time as possible exploring a website and not feel lost. Simple and intuitive navigation makes sure that visitors will always have their sense of direction.

The next step is to make better forms.  You can make forms more user-friendly by adding a few features to them. For example, you can add line breaks for the filling of a form or automatically fill in the box when a certain word is typed.  Placing headers and labels that are easily read also makes sure a user knows what needs to go in each blank.

Decreasing the effort it takes to get something done, increases the chances of it happening.

Shortening forms is not rocket science. You don’t need to code this. It can be done simply by deleting fields. If it can be done on a website, then it can be done in your newsletter or your customer journey tool.   This simple step will allow you to get more vital information from more visitors.  You can always get other information along the way.

There are many forms of analytics and A/B testing available. Using both is not only beneficial but has proven to be time-saving too.  Analytics show improvement in each step, when a change occurs.  Likewise, it can also show us when a change does not make any impact or decreases the conversion rate.  While A/B testing allows us to see side by side which campaign and setup are more effective.  Using our Zany Dashports in the past we have found that this step is key as simple changes and variations make big impacts.

Conversion optimization is one of the keys to increasing sales and it can be done in a number of different ways. There are many different methods of optimization, it depends on the niche you are selling in. I hope this blog post has helped you understand the importance of optimization. The key to increasing sales is to optimize your conversion. If you optimize your conversion you will increase sales. Sign up for a marketing plan that focuses on conversion optimization and be prepared for growth. 

JB is a marketing and sales strategist at Zany and uses Dashports in his daily life. He works with both large and small companies to create and increase sales and loyalty. Contact him at jb@zany.solutions