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Data & Analytics Department

In this department, everyone pays attention to detail and puts the data and analytics to work. We try to increase ROI and Profits for both Zany and our Clients.

Zany's - Frequenty Asked Questions

Easy, we will assign someone else who better fits your needs.  You will always have the email of the administrators who you can contact at any time for anything.  Just contact us and say "Hi", we love to get direct emails!  We want you to be as happy and stress-free as possible.
Yes, you can connect as many items in a package as you want/need.  The more items you purchase, the greater the discount.
On some things Yes, on some things NO.  Website, content writing, hire experts by the hour, social media posting, etc are examples of Yes.  No's are more complicated.  Things like SEO take time to see results.  It sometimes can take up to 3 months before the Google Search Engine fights start to win.  Getting more social media followers is also a campaign with unknown results.  After the ball gets rolling, it keeps going and picks up speed, but at first, it is almost like lightning bolts have to get the attention of the people before they follow.  The secret is, "do it and don't give up."
It is the minimum estimated cost that will allow us the manpower to accomplish what you want.  Sometimes (for example), you will order a website and we charge you the stated price.  Then later in the development stage, your company decides on something different or "more", at that time you will be charged an additional amount.  This additional amount will fund the remainder of what you want.
After 1 week we will give back your deposit if your company has not given us the information needed to start the project (SEO, Website, etc.) than we will give you your deposit back. If after 1 week you have not asked us for a refund we will 50% of your deposit as we start researching your service the moment you sign up. If we don’t use it for man hours, you get it back!
Just let your contact person know.  We want to create a win-win situation.  Less stress and more communication.  Our ultimate goal is to work with you and make you happy~
Yes, if the plan you're on is not paying off or is too much (too many customers), then we will work with you and make sure you are on an appropriate plan.  We understand that sometimes you just have to take a step back and re-focus.  
We will either give you a service that reflects the amount of the referral credit, give a discount on another package or take it out of your next month's charge.  But either way, you will get your money's worth.  We love referrals and graciously want to say thank you!
We will fix it.  Unless it is a major revision, we will just fix it, easy peasy.  If it is major, like all new pictures, excess change in content, or pages of change, then there may be a charge associated with it.  Depending on Man hours needed for the fix. 
Yes, up to 5 days.  After you give us all your information, we start working on your project.  At that point (between day 5 and 15) we will refund 50%, then lastly 25% (between days 15 and 20), after that, sorry we used all of your initial cost for man-hours.  Tell us why you want a refund and maybe we can fix it.
We will work with you and tweak it to your desire, as long as everything you want is in the "free" category.  If you choose a premium dashboard, then we will adjust that to your liking with premium elements.  We are here to please!
You can stop subscriptions at any time. If you purchase a website we will give you the opportunity to go through a 2 revision process. At the end of that time period if you still don't like the site and we can't come to an agreement that's win win, we will return 25% of your purchase price. That never really happens, because our goal is a win win outcome.
We provide you with dashports that function as your eyes into exactly what is happening with your business and marketing. Our dashports will answer all your questions, if they don't, tell us and we will either change it or add more to it. We want you to know the results as they come in.
You will be assigned a Brand Advocate. This person will be your liaison between you and the Ad department. Let them know what you need and they will communicate it to the team.
Everybody that works with Zany is assigned an onboarding manager and a brand advocate manager. Depending on what service you are receiving, depends on what type of advocate you will have. You will have the contact information for 2 people all the times or you can just send us a personal "contact us" form anytime.
No Problem, we can fix simple info problems with the click of a button. Just let your contact person know and they will communicate it to the team!
No, we have clients in several countries. We also have representatives that speak several languages and can build websites in many languages.
No, if that were the case some companies would have like 6 contacts. We prefer to just give you a contact person that has a higher level or should we say broader range of development. You still will only have one main contact person, but that person will represent you to more of our teams.
Every website should have a minimum of 1 landing page/home page, 1 blog page, 1 product or service page, 1 contact us page, 1 about us page, and 1 FAQ page. You should also have a privacy policy page, a terms & conditions page, a testimonial and review section, and plenty of call to action buttons. These 8 pages are recommendations, but if you needed to shrink the number of pages, you could add the FAQs to another page. Back in the day the privacy policy and terms & conditions were not mandatory, but they are highly recommended now.
E-commerce Department

This department focuses on the E-commerce portion of the client's needs and Zany's partners in E-commerce.

You will... Help to fulfill FBM orders (order entry, invoicing, shipping management, etc.) Analyze FBA orders  Track Returns and file any necessary paperwork List new products Manage inventory - updating inventory, and ordering more Track information - Manage, Send, Follow up  Set-up of shipping pipeline - from supplier to packer,  to Amazon, to customer Optimize / Create Content -listings, headlines, copy, CTAs, body listing, premium content, email marketing, promotional content, ebooks, guides, courses, etc Reply to reviews/feedback/questions - Quickly answer customer questions based on information sheets Amazon SEO - create an SEO calendar for each product listings Skills Quick Accurate Professional
You will... Understand Amazon SEO Listing new products Update and revise old listings Optimize / Create Content -listings, headlines, copy, CTAs, body listing, premium content, email marketing, promotional content, ebooks, guides, courses, etc
Account Set up Setting up login details, filling in the contact us, about us, terms, policies, account details, settings (weight, currency, etc) Adding products: uploading photos, descriptions, categories, tags Must be organized and detail-oriented Product Sourcing Identify ideal buyer as well as shopping patterns List products that would do well with the ideal buyer Set up buying agreements with manufacturers and suppliers focusing on quality, price, and scalability Product Listing Photography Descriptions Categories Promotional content Collections Plugin Setup Web Design Design a theme or customize an existing theme that is consistent with brand purpose and identity (Able to collaborate with other team members for graphics, typography, programming, etc.) Security optimization UI and UX Customization Analytics and A/B testing Brand Identity Specialization for Ecommerce (Able to collaborate with other team members) Logo Design Packaging Design Packing Insert Design Guide Design Refund Management and Customer Service
Copy & Content Department

These are the people that propagate the web.  They write as a lifestyle and keep up to date with new information.  When you join this department you will be responsible for producing A+ content for clients and Zany.

You will... Schedule and create a content strategy Includes creating a calendar of content and managing execution of strategy Content writing Keyword research Understanding client’s niche Ranking products Ranking keywords to be used in the content Finding keywords to drive organic traffic Source keywords Use tools such as Google keyword planner, word tracker, KWFinder Making sure all content is optimized for keywords (both old and new) Skills Content managers are creative, analytical leaders who can help strengthen the online presence.
You will create: Landing pages Product descriptions Marketing & Promotional materials General content on a website, Shopify store, flyer, etc About us, FAQ,  Blog articles Newsletters Emails Social media posts May include: Proofreading, reviewing, updating, and editing your content as well as others Edit and proofread content in a timely manner Researching, interviewing, keeping up with current trends, developments, and perceptions about a specific subject matter, and then contextualizing your findings. Collaboration and communications with clients/team members.  Creating campaign objectives, identify/solve problems and strategize future content. Monitoring, tracking, and interpreting website metrics and utilizing SEO/CRO methods Suggesting new ways to promote company offerings and reach consumers Skills Write with keywords in mind, affiliate links and CTAs Create engaging copy
Design Department

Creative individuals find a home here. They are the ones that see concepts as pictures and help design a better brand image for each and every company.

You will design... Logo Design Ecommerce brand logos Physical Brand logos Stationery Design Infographics Website specific images Product images Typography Anything really that is requested Skills You can create messages and convey feelings with imaging Present products aesthetically and strategically using visual design elements Design web pages, brochures, logos, signs, books, magazine covers, annual reports, advertisements, and other communication materials. Create these materials by hand or by using technology, including computer software programs. Plus other program applications we offer —we expect designers to be proficient with most programs. Meet with clients to gain an understanding of what they want their proposed communications to look like. Create or incorporate illustrations, pictures, and designs to reflect the desired theme and tone of the communications. Select type size and style to enhance the readability of text and image. Produce drafts for review by clients and make revisions based on the feedback received. Review final productions for errors and ensure that final prints reflect the client.
Product photos - entice customers and help them make quicker buying decisions Stay in guidelines of the given platform: Amazon, eBay, Shopify, Woocommerce, etc Edit photography, Media, Videos Create and use company  tools to create engaging content and content which customers can engage with Create high-quality videos to engage customers on websites, Shopify, Amazon, etc.
Brand Identity is one of the most important aspects to build trust and credibility. You will... Elevate the brand experience through visual communications online & offline. Help produce & design projects to create engaging websites, microsites, customer journeys, landing pages, internal communications, and training tools. Have a passion for typography-driven design Understand Block, Grid, and flex design systems Keep up to date with the latest and predictive design trends Design within an established brand identity strategize how to increase the impact of current brand identity Collaborate with the client and/or other team members. Projects may include infographics, social media campaigns, emails, designing style guides, printed material for events and press, photography selection, and collaborating with the design team on larger design projects.
SEO Department

The SEO department helps with analytics and optimizations.  They are detailed oriented and keep up to date with all the current information.

You will.... Manage campaign expenses for tools used with SEO and estimate monthly costs, reconcile discrepancies Suggest tools to use for SEO Work with developers to ensure SEO best practices are properly implemented on newly developed code Work with other teams to create SEO content and content programming You will research/track/manage the following types of items: Niche/competitor advertising links, strategies, and successes A/B - Multivariate testing Product SEO/CRO Landing page SEO/CRO Blog SEO/CRO Image SEO/Optimization Alt Text, captions & headings Current SEO Recommendations Trending Keywords, holiday keywords, niche keywords, popular hashtags, etc. Link building outreach, internal links, link management, clean up, and strategy Niche Trends and insights Other data gathered from various sources website analytics, PPC initiatives, campaigns You will also report on these measures to create strategies for improvement in CRO, SEO, UI/UX, Web Vitals, Brand Expansion, Brand Authority, and ROI.   This may be done individually or with a team. You will optimize the following types of Copy: Landing pages, Blog Copy, Product Copy, General Website Copy, Ad Copy, Link Outreach, Link Management, PPC Campaigns, Social outreach campaigns, Website Architecture, Site Menus, Footers, Headers, etc.
Coming Soon!
Social Media Department

It is the goal of the Social Media Department is to increase the followers, engagement, and digital assets for our clients and Zany.  They love to look at Facebook, Instagram, and really any channel.   Each person in this department is an expert at social media, with most of them being creative and out-of-the-box thinkers.

You will... Build and execute: Social Media Strategies through competitive research, platform determination, benchmarking, analytics, messaging, social engagement, and audience identification Generate, Edit, Revise, Publish, Share - original daily content that builds meaningful connections and encourages community members to take action Set up and optimize company profiles, pages and bios within each platform to increase visibility and engagement Moderate all user-generated content in line with moderation policies for each company Create editorial calendars, publication calendars, and syndication schedules Continuously improve by capturing, analyzing, and discussing the appropriate social data/metrics, insights, and best practices and then planning and implementing strategies based on the information Collaborate with other departments to manage reputation, identify key players, and coordinate actions Understand and be at ease with Instagram, Facebook, What’s App, google plus, Pinterest, linked-in, etc Be able to create a shop on social media using a Shopify or Woocommerce shop as a base. Facebook, What’s app, Pinterest, Instagram, etc. Understand how to run ad campaigns on social media Understand how to connect with and use influencer engagement on social media
Coming Soon!
Virtual Angels (Assistants) Department

Within Zany we call our assistants Angels.  They help us and our clients feel like a burden has been lifted by doing multiple things throughout the day.  You should be ready to help out in any way possible.  Let's make our client's dreams possible.

You will: Organize communication: emails, phone calls Provide customer service as the first point of contact Organize meetings, travel, & accommodations Manage contact lists Manage and Organize customer’s calendars Create & review customer spreadsheets and keep online records Conduct market research and report on results Prepare presentations Help employees with administrative queries Assist customers in other queries and help problem-solve solutions And really anything the customer needs is orchestrated by you! Skills Flexible and Goal-oriented
You will... Organize and respond to  communication: emails, phone calls Provide customer service as the first point of contact Organize, Schedule, Arrange, and book meetings, travel, events & accommodations Manage contact lists Manage and Organize customer’s calendars Create, prepare, review & report on customer spreadsheets and keep online records Conduct market research and report on results Research and Prepare presentations and reports Market research, blog research, customer research, etc. Help employees with administrative queries Assist customers in other queries and help problem-solve solutions Answer phones and call back clients Listen to Clients’ needs and find ways to solve them Skills Proven experience as a virtual assistant or relevant role Familiar with current technologies; desktop sharing, cloud services, VOIP, Google Docs, Online Calendars, Online Email Management, Microsoft Office, etc. and willing to learn more Excellent Phone Outbound and Inbound, Email, Instant Messaging, Texting, and PM skills Self-starter and has excellent time management skills Detail Oriented and Organized
"Customer Correspondence → Customer Retention → Refund Management" You will... Monitor for customer inquiries, comments, and messages Pre-emptively seek out customer problems that might arise from inquires, and orders Ensure all customer communications are read and responded to in a timely manner Solve customer problems quickly and focus on customer satisfaction Message through live chat, email, phone, text, instant messages, and PMs Handle customer inquires about products on Shopify, Amazon, etc. Strategize, Plan, Create, Collaborate, Report, Manage, and Implement: Customer retention plans, Refund Management, Loyalty Programs, etc. Manage refunds and create a systematic way of processing refunds, de-escalating problems, increasing customer satisfaction, and maintaining quality customer service Help create customers into brand advocates with great customer services paying attention to the smallest detail Follow company, store, brand, website, and client’s policies to help with all problems that arise Create refund policies/processes, terms, and turnaround timelines for requests and communicate such to clients and customers
Coming Soon - Outreach Specialist for Social Media
Sales Department

Our Sales Department looks for people who love to connect, are persuasive, and are motivated.  We close the deals, set the appointments, and handle basic customer service phone calls for ourselves (Zany) and our clients.

You will... ➔ Create‌ ‌interest‌ ‌in‌ ‌Zany’s‌ ‌services‌ ‌ ➔ Seek‌ ‌sales‌ ‌or‌ ‌agreement‌ ‌for‌ ‌a‌ ‌sales‌ ‌appointment‌ ‌ ➔ Dispatch,‌ ‌process,‌ ‌arrange‌ ‌informational‌ ‌kits‌ ‌and‌ ‌digital‌ ‌marketing‌ ‌packages‌ and provide to ‌potential‌ ‌customers‌ ‌ ➔ Record‌ ‌notes‌ ‌for‌ ‌follow-up‌ ‌actions,‌ ‌update‌ ‌marketing‌ ‌databases‌ ‌to‌ ‌reflect‌ changes‌ ‌in‌ ‌status‌ ‌ on‌ ‌each‌ ‌lead‌ ‌ ➔ Work‌ ‌from‌ ‌scripts‌ ‌and‌ ‌lists‌ ‌of‌ ‌contacts‌ ‌to‌ ‌promote‌ ‌services‌ ‌by‌ ‌telephone‌ ‌ ➔ Report‌ ‌issues‌ ‌raised‌ ‌by‌ ‌contacts‌ ‌to‌ ‌managers‌ ‌ ➔ Maintain‌ ‌statistics‌ ‌of‌ ‌calls‌ ‌made‌ ‌and‌ ‌your successes‌ ‌ ➔ Submit‌ ‌reports‌ ‌on‌ ‌telemarketing‌ ‌activities‌ ‌and‌ ‌results‌ ‌ ➔ Outbound‌ ‌calls‌ ‌to‌ ‌achieve‌ ‌an‌ ‌appointment‌ ‌for‌ ‌a‌ ‌sales‌ ‌meeting,‌ ‌providing‌ ‌information‌ ‌and‌ ‌basic‌ ‌customer‌ ‌service‌
➔ Successfully‌ ‌close‌ ‌sales‌ ‌and‌ ‌achieve‌ ‌sales‌ ‌targets.‌ ‌ ➔ Communicate‌ ‌with‌ ‌customers‌ ‌making‌ ‌outbound‌ ‌and‌ ‌preset‌ ‌calls‌ ‌to‌ ‌potential‌ customers‌ ‌ ➔ Follow‌ ‌up‌ ‌on‌ ‌leads‌ ‌ ➔ Understand‌ ‌customer’s‌ ‌needs‌ ‌and‌ ‌identify‌ ‌sales‌ ‌opportunities‌ ‌ ➔ Answer‌ ‌potential‌ ‌customers’‌ ‌questions‌ ‌and‌ ‌send‌ ‌additional‌ ‌information‌ ‌by ‌email‌, text, social media, DM, etc. ➔ Keep‌ ‌up‌ ‌to‌ ‌date‌ ‌&‌ ‌stay‌ ‌informed‌ ‌with‌ ‌product‌ ‌information,‌ ‌service‌ information‌ ‌, and‌ updates‌ ‌ ➔ Stay‌ ‌informed‌ ‌about‌ ‌competing‌ ‌products‌ ‌and‌ ‌services‌ ‌ ➔ Create‌ ‌and‌ ‌maintain‌ ‌databases‌ ‌of‌ ‌current‌ ‌and‌ ‌potential‌ ‌customers‌ ‌ ➔ Explain‌ ‌and‌ ‌demonstrate‌ ‌features‌ ‌of‌ ‌products‌ ‌and‌ ‌services‌ ‌ ➔ Research‌ ‌and‌ ‌qualify‌ ‌new‌ ‌leads‌ ‌ ‌ Skills‌ ‌ ★ Build‌ ‌rapport‌ ‌and‌ ‌achieve‌ ‌customer‌ ‌satisfaction‌ ‌ ★ Competitive‌ ‌nature‌ ‌ ★ Good‌ ‌listener‌ ‌ ★ Able‌ ‌to‌ ‌deal‌ ‌with‌ ‌objections‌ ‌and get past "gate keepers" ★ Very‌ ‌persuasive‌ ‌